Fractional leadership.
A senior Head of Digital or Growth inside your business, owning the roadmap, the numbers and the team or agency.
Your business deserves the best thinking.
I unlock that for you.
Trusted by
A connected approach.
All servicesEmerging tech and AI.
Get found by AI, and put it to work inside the business.
Learn moreConnected systems.
Analytics, CRM, email and operations that talk to each other.
Learn moreEcommerce and growth.
Platforms, conversion and paid media that pay their way.
Learn moreDigital design and experience.
UX, CX and service design customers keep coming back for.
Learn moreDigital strategy.
Roadmaps and investment cases tied to commercial outcomes.
Learn moreBrand and marketing.
Positioning, go-to-market and campaigns that make people choose you.
Learn moreMade to last. Built to evolve.
Results from work I've led.
#1
+82%
+46%
6/10
+50%
90%
Innovation is up. Standards are exposed.
Your customers are asking AI first.
Most brands give a vague, wrong or out-of-date answer, and here's what that costs them.
Before
"Waterproof jacket for the Tongariro Crossing next weekend? Under $350, delivered by Thursday."
Tarn Outdoor sells rain jackets, but I can't find waterproof ratings, prices or delivery times. Here are three brands with clearer details.
CustomerBuys from a competitor
After
Same question.
Tarn Outdoor's Summit Shell ($329) is rated 20,000mm waterproof and packs down small. Order by noon Tuesday for Thursday delivery.
CustomerBuys the Summit Shell
I fix that, then build AI into how you work.
The AI Operating System finds where AI moves the numbers, builds the workflows with your team and makes sure they stick.
Tarn Outdoor is fictional.
Ways to work together.
Sprints.
One problem answered properly, with a plan you keep.
Projects.
A replatform, a brand refresh or a connected reporting setup, scoped, led and delivered with the specialist team I trust.
Advisory.
A second opinion before a big call, like a pitch, a platform choice, a new channel or a pricing change.
Kia ora, I'm Ant.
I trained in design before moving into strategy, CX, tech and growth roles. I launched products for Apple across Europe and have spent the last decade helping UK and NZ brands grow.
Latest thinking.
All insightsAI
Your customers are asking AI first. What is it telling them?
Search used to send people to your website. Now an assistant answers on your behalf, and most brands haven't checked what it's saying.
AI
The tool isn't the hard part. Embedding it is.
Most AI pilots stall after the demo, and it's rarely the technology that lets them down.
Ecommerce and growth
Replatforming without losing a sales day.
A new platform should lift sales, not stall them, and most of the risk is decided before anyone writes a line of code.
Where's your focus right now?
Tap the closest. You'll see where I'd start, and you can send it straight to me.